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Hairclub

B2C // 360 Campaign

The Brief

Make hair loss feel less like a problem to fix and more like an opportunity to regain confidence – all with the help of a celebrity campaign.

The Solution

Hair loss isn’t just about hair - it’s about feeling confident. So, we flipped the script. Enter the Hairy Godfather, played by Jeremy Piven. With a balance of humor and truth, we reminded people that there’s no magic spell for hair loss, but anyone has the power to find a solution with Hairclub.

Hairclub social mockups
Hairclub display ads

More Work