Bosse

Create a modern pickleball brand that goes beyond the sport—one that blends world-class gameplay with a top-tier food, drink, and social experience. The brand needed to feel premium yet inviting, capturing the energy of both competition and community.

There wasn’t a word for what Bosse was doing, so we created one. From the ground up, we built a bold, ownable brand that redefined the expectations of a typical pickleball experience. Every detail – from the visual identity and tone of voice to the teaser campaign – was designed to take the game beyond the game itself. Featuring a playful, confident personality to emphasize the blend of friendly competition on the court and camaraderie off the court. Plus sleek, modern visuals to evoke the energy and action of the entire Bosse experience.