Avant

Avant had a strong reputation for language assessment, but that was only one part of their story. Despite also offering tools for language learning and certification, their focus on assessment too narrowly defined the brand limiting its ability to communicate their full impact and connect with their audience.

Through strategic research, a comprehensive rebrand, a streamlined brand portfolio, and countless creative initiatives, we repositioned Avant as a full-circle language proficiency company. The result? A modern and unified brand that fuIly reflects who they've always been, and where they're going.