Stanton Optical

Replace an unpopular live-action mascot with a more likable, memorable brand character. Develop the mascot’s personality in a brand campaign that highlights Stanton Optical’s strengths—convenience, speed, and affordability—to fuel brand awareness and store expansion.

We introduced the world to a brand-new Stanton Optical spokesperson. Or should we say, spokesbird. Meet Stan: recognizable, universally beloved, and full of personality, this penguin mascot might not be your typical bird – but then again, Stanton Optical isn’t your typical eyecare brand.

After successfully introducing Stan and driving major growth for Stanton Optical, it was time for our spokesbird to spread his wings beyond the four walls of the Stanton stores – and connect with customers on a more personal level. We built on Stan’s momentum with a new campaign rooted in a simple truth: when eyecare feels complicated, people would rather do anything than put up with the hassle. With a little help from our spokesbird, we tackled the frustrations of the typical eyecare experience head on – showing customers that Stanton Optical makes eye care easy.