Pastene

Pastene has been a beloved pantry staple in Italian-American kitchens for more than 150 years. Our challenge? Figure out how to introduce Pastene to a new generation of cooks without losing the authenticity and heritage that made it iconic in the first place.

We started by leaning into what Pastene has always done best: fresh, quality ingredients. From there, we built a modern brand platform rooted in bold visuals, charming wit, and a playful tone of voice – all while staying true to Pastene’s legacy.