GPS Trackit

For small business owners in industries like landscaping, plumbing, and trucking, accidents and false claims can be costly. GPS Trackit’s new in-vehicle tech helps reduce those risks by promoting safer driving behaviors – but many business owners were reluctant to try it. Our challenge? Get a tech-wary audience to embrace a smarter, safer driving solution!

In an industry typically cluttered with fear-based messaging and complex jargon, we took an unexpected, lighthearted approach to break through.