CourtsApp

CourtsApp set out to make booking a racquet court as easy as booking a table or a flight. But as a pre-revenue startup, they needed more than great technology. They needed a brand strong enough to earn trust, stand out from day one, and scale with ambitious growth goals.

First, the brand identity and voice: a design system balancing modern, clean, sporty, and classic. An iconic logo mark built to stand out, no matter where it shows up. An energetic typography system and color palette inspired by the world of racquet sports. And a bold, direct voice that reflects the speed and simplicity CourtsApp delivers.

From there, we launched a full-funnel digital campaign rooted in a simple truth: when you wanna play, you wanna play. Using AI to dramatize just how frustrating finding a court can be, we made the problem impossible to ignore — and positioned CourtsApp as the obvious solution. The platform carried across the funnel, spanning brand, product-focused and UGC content. The result? A launch that made CourtsApp look less like a startup, and more like the future of the category.